Over six years as a senior creative working in-house for a global medical technology corporation. Brand implementation across the organization and brand fidelity across all business segments and regions. Implementation of UX strategies for product. Sales enablement. Market-specific creative strategy, working from value proposition through cross-channel execution in partnership with cross-business stakeholders. Also, blood. A lot of blood. Not kidding.
More than a decade of it. Big agency, small agency, boutique, freelance. Advertising for everything from a major air carrier to the local bike shop. Across media, across sectors. Where I cut my teeth.