For Terumo BCT’s Bone Marrow Aspirate product. Establishing presence in the Ortho/Neuro/Spine space. After testing three creative/messaging platforms, “Use Our Numbers to Improve Yours” resonated most. In reaching neurologists, hard data wins out.
Still in testing. Hematologists treating sickle cell disease default to infusion or medication, especially in emergent care. Both of these come with significant complications. One of Terumo BCT’s flagship devices uses an exchange of healthy donor red blood cells with the patients’ diseased cells. The outcomes are less complicated and procedures are more readily adaptable to individual patients.
For the first major overhaul of a flagship product in a decade, we built a suite of turnkey assets for global stakeholders: interactive, video, collateral, messaging guide, tradeshow materials and a standards document.
Trade show exhibit spaces large and small, product spotlights, engagement tools for lead capture, and brand installations across the 48-acre headquarters campus in Colorado.
Interface design: Terumo BCT’s DonorMax module, a tool to help blood centers streamline the donor qualification and integration process; a sales support tool that plots blood center performance based on their automated collection habits; game design as part of a trade show engagement tool; touchscreen GUI ahead of product commercialization.
Relaunched in 2017, v2 in the works.
For ecooltech, a green-tech refrigeration startup. Their passive cooling system consumes a fraction of the energy required to run traditional cold transport system. The mark is inspired by a diagram of the cooling coil. A light, architectural approach to typography and a simple, bold color palette complement.
The landscape for blood centers has changed dramatically the last few years, and continues to do so. To position Terumo BCT’s business segment as an intelligent partner, we came up with '“Keep Pace with the Pulse of Change,” and used some comparative examples from the wider world for context.
More than a decade of it. Big agency, small agency, boutique, freelance. Cross-channel advertising for everything from a major air carrier to the local bike shop. Where I cut my teeth.
American Airlines: Back when they actually used amenities to compete for passengers. They'd commissioned a campaign to promote a roomier cabin on all their planes. Then 9/11 happened. The same week this campaign was supposed to ship.
Denver Metro Convention and Visitors' Bureau: Papa Jack founded Rockmount Western Wear. There's the head chef at the Brown Palace. And that's Jack. He plays the trumpet in his taxi.
Denver Center Theater: For each show, we commissioned a unique illustration that arose from the subject matter. Spoiler alert: Owen Meany accidentally kills someone with a baseball.
V22 Osprey: This campaign came around way back when the V22 Osprey was still an experimental aircraft. I got to sit inside one, do a photoshoot with a bunch of marines. Really cool to see it in regular use these days.
Dallas Area Rapid Transit: That yellow chevron is ubiquitous in Dallas. When DART wanted to promote destinations and their corporate pass program, I decided to play with it.
Grand Junction Tourism: Through a freak geographic and climate happenstance, the country around Grand Junction duplicates nearly exactly the conditions of the Bordeaux region of France. So they make wine in it. Good wine.
FiServ: FiServ Financial Services decided to shift to a partnership message. So we dug up the best partners we could think of.
Subaru: Waaaaaay back in the day I worked on Subaru America. This was an outdoor teaser campaign for the Detroit Auto Show. Was the first redesign of the Legacy in several years.